Read a preview of an upcoming research article by Anna Klingmann, M.Arch., PhD., founder and principal of Klingmann Architects + Brand Consultants to be published in the Journal of Urban Design.
The following essay of "The Introverted Icon" presents a timely alternative to the current status-quo of global architecture, and a brief synopsis as to how the profession and the global economy progressed to "The Extroverted Icon." (The architectural trend that began as a radical, risky enterprise of formal innovation, which eventually rendered itself as a commonplace, mainstream exercise of excessive real estate investment.) High-profile icons, designed by brand-name architects accelerated up until the recent global recession, having risen place after place in emerging markets around the globe.
How can architecture contribute to a local identity in an age of global branding? What role has architecture played in the branding of cities in the past? And what can become of architecture’s future position on an increasingly global stage?